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Also called the Van Westendorp Price Sensitivity Analysis (PSA) in addition to the Price Sensitivity Meter (PSM), this is a pricing model that provides data for. The Price Sensitivity Meter (PSM) is a market technique for determining consumer price preferences. It was introduced in by Dutch economist Peter van. The Price Optimization (Van Westendorp) solution helps you figure out the right pricing strategy for your product or service by measuring how much your target. Van Westendorp's Price Sensitivity Meter is used to identify a Conjoint Analysis should not be rocket science! With our extremely user. The Van Westendorp Price Sensitivity Meter is a method used to assess consumer price preferences by determining the maximum amount a consumer is willing to pay. The Van Westendorp Price Sensitivity Analysis (PSA) determines a range of acceptable prices and an optimal price point based on an analysis of price/value. The Van Westendorp Price Sensitivity Meter is a market research technique used to understand consumer price perceptions and find optimal price points for a. Van Westendorp analysis, common in market research, aims to find the optimal price point at which to sell a good or service. Van Westendorp is a price optimization technique. The point where the Too Expensive and Too Cheap curves cross is called the point of marginal cheapness. This.
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